So, you’ve crafted a stellar mobile app, and now the burning question is: how do you get the world to notice it? With a myriad of marketing strategies available, selecting the one that captivates potential users and convinces them to dive into your app can be a challenge.

Enter the realm of videos – the undisputed champions of engagement, set to conquer 80% of internet traffic by 2019. But amidst the vast sea of video options, one stands out as the top contender for promoting your mobile app: the animated explainer.

1. Engage Like Never Before Animated explainers possess an unparalleled ability to seize the attention of your target audience in the bustling mobile app market. These visually captivating videos forge a strong connection between your brand and the narrative they convey, keeping viewers enthralled for an average of two minutes – a remarkable feat in the digital attention economy. According to Google, animated marketing videos, particularly explainer videos, elevate download rates for news apps by over 10%, with a cost-effective edge of up to 40% compared to other ad formats.

2. Concise Communication of Ideas Breaking down complex app functionalities into a concise, entertaining format is where animated explainers shine. In under a minute, these videos skillfully summarize your app’s purpose, aligning with the modern, interactive character of your creation. Take a glance at the animated explainer for Alrec Symfonia, a web-based project management portal, and witness how it effectively communicates benefits and ease of use, holding the attention of tech-savvy professionals.

3. Forge Emotional Bonds with Your Brand Visual storytelling is the secret sauce for building a profound emotional connection between your brand and the viewer. Animated explainers achieve this seamlessly, fostering brand awareness and identity. Not only do they captivate and engage your audience, but they also drive conversions by a noteworthy 20% on average. The FOX Sports GO app video stands as a testament, aligning its visual style with the app’s identity and creating an instant bond with sports enthusiasts.

4. The ROI Goldmine Video, especially animation, reigns supreme in the realm of Return on Investment (ROI). The cost-effectiveness of producing animated explainers, compared to live-action videos, ensures that your message reaches your audience without breaking the bank. To turbocharge your ROI, strategize your video, understand your target audience, disseminate it across all channels, and create evergreen content that stands the test of time.

In a saturated mobile app market, animated explainers emerge as the beacon that sets your app apart. Statistics speak volumes, with 64% of customers more inclined to make online purchases after watching a video. Investing in an animated explainer video becomes not just a marketing strategy but the most cost-effective way to broadcast your app’s unique benefits.

So, why wait? Dive into the world of animated explainers and let your mobile app claim the attention it deserves.