If you’ve developed a mobile app, you’re likely on the lookout for an effective strategy to promote it. While numerous approaches exist, the key is to select a marketing tactic that captures the interest of potential users, engages them effectively, and convinces them to embrace your software.

1. Engaging Like No Other

In the realm of content, videos stand out as the most captivating, expected to comprise 80% of all internet traffic by 2019. Animated explainer videos, in particular, prove to be a top choice for marketing mobile apps. These videos instantly capture the attention of your target audience, presenting them with visually appealing and engaging content that sets your product apart in the competitive mobile app market. Animated videos utilize visual cues to forge a strong connection between your brand and the story you tell, holding viewers’ attention and motivating them to stay on your website for an average of 2 minutes longer.

2. Concise Explanation of Your Idea

Animated explainer videos serve as powerful tools to convey the functionalities of your app succinctly. In under a minute, these videos can effectively summarize and communicate the purpose of your app in a clear, persuasive, and entertaining manner. The brevity of animated explainers allows you to present a complex idea in a fun and quick way, resonating with the modern and interactive nature of your app.

3. Building Emotional Connections

Visual cues in animated videos contribute to building a robust connection between your brand and the narrative. This emotional bond enhances brand awareness and strengthens brand identity. Animated explainer videos not only captivate viewers but also engage them with your product or service, resulting in an average 20% boost in conversions. Achieving the dual goals of explaining your product and connecting with your brand’s values, mission, and personality, these videos create a lasting impression.

4. Exceptional Return on Investment (ROI)

Undoubtedly, video content offers marketers the best return on investment. The production cost of animation is lower than that of live action, ensuring your explainer effectively communicates your app’s essence and the benefits users will gain by downloading it. To maximize the ROI of your animated explainer:

• Plan ahead: Develop a strategy to ensure the video has the most significant impact on your audience.
• Research your target: Understand your audience to engage and convert effectively.
• Distribute across channels: Share the video on your website, social media, email newsletters, and more.
• Create an evergreen video: Avoid referencing current dates or information that might change to keep your video relevant over time.

In Conclusion

With the mobile app market brimming with products, using animated explainer videos can set your app apart and showcase why it’s worth downloading. Statistics reinforce the effectiveness of this strategy, with 64% of customers stating they are more likely to buy a product or service online after watching a video about it. Investing in an animated explainer video proves to be a cost-effective way to spread the word about your app and highlight its unique benefits.